Oracle Application Express (APEX) – a free feature of the Oracle Database – is a powerful and easy to use web application development platform. With Oracle Application Express, you can quickly develop and deploy applications in a matter of hours, often without writing a single line of code. For many companies, choosing software development on the Oracle database whether brand new development or the migration of legacy applications is generally between Oracle Developer Forms/Report and Java J2EE.

APEX has been around as a fully supported Oracle product since 2004 and has been steadily growing in popularity over the last number of years. While highly regarded by those who use it, has so far failed to achieve the profile of the other tools. Oracle’s initial positioning of the tool was as a “quick-win” solution to consolidate data held in desktop spreadsheets and database. One explanation for the low profile of APEX is that it is effectively a zero cost database option and is included in all Oracle databases, including the entry-level Oracle 10g Express Edition offering.

APEX presents a compelling advantage for those looking to adopt a development technology and Oracle is busy integrating the reporting facilities that APEX provides into a number of their other products such as Audit vault.

Unless you are developing Enterprise Applications, APEX makes a strong and compelling case to be considered as your primary development tool. It is an ideal tool for rapid application development enabling solutions to be delivered very quickly or can be used for consolidation of distributed desktop database and spreadsheets.

Many companies turn to APEX to prototype and develop a quick solution to their current requirements, often with the intention to replace it with an Enterprise Level solution at a later date, only to find that the APEX solution is still in place and delivering years later. Applications developed using APEX are also available on almost any platform that supports a JavaScript enabled browser and can seamlessly integrate with the latest Web 2.0 technologies.

e-DBA are a software company that specializes in developing bespoke Oracle applications. With a team of Oracle certified specialists with many years of Oracle development experience spread across a variety of industry sectors our proven delivery of quality products, on time and within budget is the key to our ongoing success and that of our customers.

We understand the pitfalls that can lead to project failure and take a proactive approach to managing our projects, believing that a partnership with our customers based on effective communication is the foundation for a successful project.